CONSULTING 

MGT 8213: Strategic Business Consulting

Mississippi State University | 2023-present

 

• During the capstone course in the MBA Program, I have been able to gain consulting experience with a real business. The course culminates with a consulting report and presentation to our client. In preparation, my cohort and I conducted interviews and gathered market research. The bulk of our data collection is centered around a survey that I created in Qualtrics. The purpose of this study was to enhance our understanding of consumer trends and preferences pertaining to marketing. 

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PROJECT MANAGER

Division of Student Affairs Marketing & Communication Graduate Assistant 

Mississippi State University | 2022-present

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• Oversee all marketing efforts, monitor marketing request system, delegate, and manage tasks using Microsoft Teams

• Directly supervise graphic design team, provide support and guidance, track workflow progress to ensure completion within deadline

• Work with a diverse group of clients in 20+ departments, serve as a liaison between design team and clients to ensure the client’s vision reaches fruition 

• Uphold brand standards set forth by the university

• Wrote copy and helped edit award winning magazine, Maroon Traditions

• Planned and carried out a Random Acts of Kindness campaign to promote student engagement and wellbeing

• Helped organize and host an Out of State Student Social to provide new students with the opportunity to meet new people and bond with their classmates

 

BRAND & SOCIAL MEDIA MANAGER

Diamond Girls

Mississippi State University | 2021-2022

 

• Cultivated strong relationships with sponsors to receive funds vital to the program’s existence

• Utilized Adobe Indesign to build a calendar for fundraising, calendar sales generated almost $10,000 in profits 

• Gained experience in print processes 

• Facilitated recruiting events for perspective players and donors

 

DIRECTOR OF PUBLIC RELATIONS

National Panhellenic Council

Mississippi State University | 2020-2021

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• Analyzed current trends to create content for various social media platforms to maximize online brand presence 

• Planned, created, and implemented digital campaigns to promote recruitment and reach target audience

• Collected and assessed analytics for social media benchmarking to generate monthly reports on engagement and performance 

• Designed, ordered, and distributed apparel to be worn by 1,000+ college students, worked closely with local businesses to plan and coordinate photoshoots used to showcase the merchandise and their products

• Created the 2021 Recruitment Guide and Look Book