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LONG
Random Acts of Kindness (RAK) is a week in February that the Division of Student Affairs at Mississippi State University celebrates every year. One of my roles as the Division's Graduate Assistant is to organize, plan, and execute the campaign with various types of marketing and events.
BRAND IDENTITY:
Each year, RAK Week gets a new brand and theme. After planning and finding inspiration that would fit the campaign, I worked closely with the graphic design team to create content for the week.
Logo:
Color Palette:
Fonts:
Sticker:
Overview Calendar:
Initial Planning:
Daily Posts:
Giveaway:
Donated Prizes:
PASSIVE MARKETING:
Pull Tab Sheets:
Placing 'State Smiles' compliment cards around campus:
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